Sports Global Group PLC is committed to delivering sustainable, profitable growth through a disciplined buy-and-build strategy. Our approach focuses on acquiring high-potential businesses at attractive valuations, strengthening them with our shared infrastructure, and accelerating their commercial performance through operational excellence, brand leadership, and strategic investment.
By integrating complementary brands, capabilities, and technologies, we are building a scalable multi-brand platform that enhances margins, expands our global reach, and creates long-term value for our shareholders. Every acquisition is carefully selected, culturally aligned, and supported by a leadership team with deep experience in unlocking growth across the sports industry.
This strategy allows us to grow responsibly—prioritising strong cash flow, sustainable EBITDA, and consistent value creation—while preserving the identity and strengths of each brand within the Group. As we continue to execute our plan, we remain focused on building a resilient, future-ready business that delivers meaningful opportunities for our partners, customers, and investors.
Chairman & Co-Founder
NED & Co-Founder
CMO & Co-Founder
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Sports Global Group PLC builds and scales high-performance sports brands worldwide. Through disciplined acquisitions, strategic brand stewardship, and innovation-driven growth, we unite heritage and modern performance to create enduring value for investors, partners, and consumers.
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