Our Brands & Partnerships

hummel

hummel UK is the British arm of the Danish sportswear brand known for its iconic chevrons and strong football heritage. It supplies performance kits, training wear, and lifestyle apparel to professional clubs, grassroots teams, and fans across the UK. With a focus on quality, customisation, and fast turnaround for clubs, hummel UK blends classic Scandinavian design with modern performance fabrics. The brand is also active in community initiatives and sponsorships, reinforcing its roots in the game.

Duncan Fearnley

Duncan Fearnley UK is a heritage cricket brand founded by former professional cricketer Duncan Fearnley . It’s renowned for hand-crafted English willow bats and traditional workmanship that’s been trusted by top players for decades. Alongside bats, the company supplies protective gear, kit bags, and teamwear to clubs from grassroots through county levels.

Playerr

Playerr is our own in-house brand designed to serve as a scalable, high-margin entry point into the sportswear market. Offering modern essentials, consistent quality, and competitive pricing, Playerr strengthens our product ecosystem and unlocks growth across retail, teamwear, and international distribution channels.

Patrick

Patrick is a historic European sports brand with strong heritage value and international recognition. With its iconic identity and loyal consumer base, Patrick offers significant potential for revitalisation and global expansion through modern design, strategic licensing, and performance-led product innovation.

Atlético London

Atlético London is a pioneering women-only football club dedicated to elevating female athletes and redefining the future of the women’s game. Built on ambition, inclusivity, and high-performance standards, the club empowers players of all backgrounds to develop, compete, and thrive at every level of the sport.

We welcome aligned businesses; sellers contact us and investors follow our expanding multi-brand acquisitions.

Sports Global Group PLC builds and scales high-performance sports brands worldwide. Through disciplined acquisitions, strategic brand stewardship, and innovation-driven growth, we unite heritage and modern performance to create enduring value for investors, partners, and consumers.

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