Professional and Investor Focused.

Sports Global Group PLC is led by a high-calibre management team with deep experience across sportswear, technology, licensing, global distribution, and multi-brand operations. Our leaders have a proven track record of scaling businesses, executing acquisitions, and driving sustained EBITDA growth—providing IPO investors with confidence in our strategic discipline and long-term value creation.
Their strong industry relationships and history of successful collaborations make SGG PLC a trusted partner for brands, leagues, retailers, and technology providers. Our team is committed to transparent execution, operational excellence, and creating mutually beneficial partnerships that unlock shared commercial value.
For acquisition targets, the team brings extensive experience in integrating and elevating sports and technology businesses while respecting their heritage and identity. Their founder-friendly, partnership-driven approach ensures that every acquired company gains access to the resources, infrastructure, and strategic support needed to accelerate growth within a larger, unified group.
Together, this leadership team provides the vision, capability, and credibility required to scale Sports Global Group PLC into a world-class, high-growth portfolio of sports brands and technologies.

Brian Smillie

Chairman & Co-Founder

Ian Russell

NED & Co-Founder

Stephen Paterson

FD

Chris Stephenson

CEO

Chris Kirby

CMO & Co-Founder

Neil Burke

CRO

Regina Kane

SportsPro COO

Robert Revel

Creative Director

Janet Everitt

Product Developer